Explore the product shortlist.
Ten ideas per category, ranked for a small first business. Read the evidence, the reason for each rank, and the test before committing.
Upcoming opportunities
Predictions for the next 4–12 weeks. Timing, catalysts, and the case against each idea.
Shortlist → sample & supplier check → own product page → original creative → test → kill, improve, or scale.
Weekly refresh setup in progress
How we choose products · Truth / Lindy
Evidence first → durable customer need → fit with our notes → economics → failure risks → smallest useful test. Facts, predictions and unknowns stay separate. Preferences guide research; they do not prove demand.
Look for a clear customer problem or desire, a product that is easy to demonstrate, manageable shipping, and room to differentiate. Prioritize compact products that fit a small first test. Search growth is evidence of interest, not purchases. We keep predictions separate from observed signals.
Before selling: obtain a real sample, verify the supplier’s landed quote and delivery, then calculate break-even customer acquisition cost from actual contribution after shipping, fees and refunds. Low-price products can be poor paid-ad candidates. Use original footage or licensed content; use truthful delivery dates. No fabricated reviews, sales, urgency, or shipping excuses.
Each weekly review selects the ten strongest supported ideas per category, prioritizing evidence and practical fit. Better candidates replace weaker ones; novelty alone never earns a place. Prior research is retained. If reliable evidence is unavailable, the last edition stays visible and is marked overdue rather than presented as fresh.